Toy market news

Sony unveils new licensing collabs ahead of Ghostbusters: Afterlife release

In advance of the Ghostbusters: Afterlife theatrical release on November 19, Sony Pictures Consumer Products (SPCP) is bolstering the Ghostbusters consumer products programme with a raft of new licensing collaborations. With merchandise and interactive experiences covered across all categories, including apparel, publishing, toys and collectables, home goods, seasonal, gaming, interactive games and more, the current Ghostbusters licensing lineup is the brand’s biggest CP programme of all time. In addition to the U.S., the brand can be found in hundreds of formats around the world, including the UK, Germany, Mexico, Japan and Australia.