Toy market news

Spacetoon and eOne extend multi-year partnership

Spacetoon, the family edutainment content creator, provider, and producer, announced an extension of its partnership deal with eOne, Hasbro’s global entertainment studio. This multi-year gives Spacetoon the opportunity to bring three successful eOne shows to the Middle East and North Africa (MENA).

The titles - Transformers: Rescue Bots, Power Rangers Beast Morphers, and My Little Pony: Pony Life - will be available across Spacetoon’s free-to-air TV channel and Spacetoon GO online streaming service, bringing audiences’ favorite characters; delivering new and inspiring stories that revolve around  values of friendship, courage and empathy; and presenting the audience a new experience with a variety of watching options.

Kids and families across MENA will have the chance to see the bots helping the hero family in rescuing humans from disasters in Transformers: Rescue Bots or to accompany the rangers in their battles against villains in Power Rangers Beast Morphers.

My Little Pony fans will enjoy the new chapter of My Little Pony universe, titled Pony Life. The show features new character designs inspired by Japanese Chibi-style animation. The show contains revamped storylines and explores the funny side of friendship.

Over 100 million viewers in MENA will have access to eOne’s top-rated titles to experience new adventures with their favorite characters across Spacetoon’s TV channel and online streaming service.