Toy market news

Streaming drives WildBrain revenue growth

Recent deals for Yo Gabba Gabba! and Sonic Prime helped to up the company's total revenue by 6% to US$357.5 million in fiscal 2021

Thanks to a spate of recent streaming deals, WildBrain saw a 6% bump in fiscal 2021 revenue, pulling in US$357.5 million compared to US$336.3 million last year.

In its financial report, WildBrain specifically called out deals with Netflix (Sonic Prime) and Apple TV+ (Yo Gabba Gabba!, pictured) as sources of growth. The company also highlighted its new content plan for Strawberry Shortcake, which will relaunch with a YouTube series dropping September 18, a Roblox game and several CG-animated specials for an as-yet-unnamed streamer. WildBrain predicts that its pipeline will drive total revenue to around US$400 million in fiscal 2022, according to a release.

Its content and distribution segment generated US$146.3 million in revenue in fiscal 2021, a 27% increase that attributed to a growing catalogue of new productions and library deals.

The consumer products segment grew by 4% to US$138.5 million in fiscal 2021 on the strength of the Peanuts brand.

Looking forward, WildBrain has plans to build a brand around the Akedo Ultimate Arcade Warriors IP through a multi-year content and licensing partnership with Moose Toys.