Toy market news

The Insights People expands Kids Insights and Parents Insights into the Asia-Pacific region

By toybook.com

The Insights People is extending to the reach of its Kids Insights and Parents Insights research and data platforms into the Asia-Pacific region.

Data collection for Indonesia, Japan, the Philippines, and South Korea began on Feb. 1 with the first reports expected to be issued in May. In these four countries, Kids Insights and Parents Insights will survey more than 7,000 kids ages 3-18 and 3264 parents every week to provide detailed market intelligence to its clients.

Kids Insights and Parents Insights is established in the U.S., Canada, UK, Australia, Brazil, China, France, Germany, India, Italy, Mexico, Russia, and Spain. The company provides kids, parents, and family market intelligence to clients including Amazon, BBC, Disney, F1, Kraft, Mattel, T-Mobile, Warner Bros., and more.

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