Toy market news

The LEGO Group, Target partner for exclusive range of LEGO lifestyle products

The LEGO Group is building up its product offerings this holiday season, partnering with Target to launch a massive collection of officially licensed merchandise. The full lineup will feature nearly 300 LEGO-inspired items across categories including toys, apparel, pet products, home goods, and more.

Some of the highlights include stackable tumbler cups that look like round LEGO pieces; LEGO brick-patterned holiday pajamas, ribbon, and dog leashes; and a purse shaped like a square LEGO brick. These colorful items are nearly all exclusive to this collection and have never been available to purchase before.