Toy market news

The Point. 1888 doubles marketing division headcount with latest suite of new hires

The Point. 1888 has doubled the headcount of its marketing division with the appointment of three new team members who join the firm as it strives to reach its ambitious goals for growth throughout the year.

The news comes just months after the agency announced the creation of a director of marketing role at The Point.1888, held by Sarah Crimes.  Joining The Point.1888 are Chris Brinkworth, Andrea Inglis, and Sophie Loader. They will all join Sarah Crimes, Martin McLaughlin, head of partnerships, and Ellen Fazakerley, marketing executive.

Chris Brinkworth joins the team as marketing manager, who, already well versed in the licensing industry, joins from Global Licensing Group where he was responsible for implementing year-round marketing campaigns for products as well as product development and media partnerships. In his new role with The Point. 1888 he will be helping Crimes develop the business goals and providing client support.

Andrea Inglis, The Point.1888’s new account manager, has worked with a wealth of big brands including Hilton Hotels, Ford and the Wildlife Trust. Skilled in delivering fully integrated marketing campaigns and social strategy, she will be putting that experience to great use in her new role.

Finally, Sophie Loader joins the team as junior marketing executive and will be supporting the them in all aspects of marketing, ensuring the development of the agency’s current clients as well as The Point.1888’s own channels.

licensing.biz