Toy market news

U.S. early childhood brand Lovevery expands operations in the UK

Lovevery, the early childhood brand headquartered in Boise, Idaho, is opening a UK logistics centre in the West Midlands

The move is a part of the expansion plan by supply chain expert Bleckmann, which provides end-to-end logistics solutions for retail and lifestyle brands in the Midlands’ ‘Gold Triangle’ at Magna Park, Lutterworth. The move to join other recognisable brands at Bleckmann – including Gymshark – follows Lovevery’s successful US $100m Series C raise, announced last October.  

To date, all Lovevery product shipments into the UK have been processed via its European HQ in the Netherlands, which at times became challenging owing to Brexit and Covid-19. The strategic move to shift all UK orders via Bleckmann will improve delivery times and keep shipping costs localised, and any Brexit-related limitations that have caused delays and additional costs to date to a minimum.