Toy market news

U.S.: Schleich launches search for ‘chief storytelling officer’

Schleich has launched a search for a child who has what it takes to become a chief storytelling officer.

Known for its animal characters and playsets, the toymaker seeks a young storyteller with a powerful imagination to fill the role. The CSO will receive $10,000 and get to star in Schleich’s 2021 holiday ad campaign.

With the help of their parents, children can audition virtually throughout the month of September by sending in a video; or by registering for an in-person casting call at FAO Schwarz in New York City on September 25.