Toy market news

U.S. toy industry sales grow 2% as unit sales decline

Toy sales in the U.S. continue to rise in dollar amount, but unit sales tell a contradictory tale

In the first half of 2022, total industry dollar sales experienced mild 2% growth to $11.4 billion, according to The NPD Group. On the flip side of the coin, unit sales slid 6% while the average selling price (ASP) spiked 8% to $11.30. The new data arrives as the toy industry continues to run up against skewed pandemic-era comps while simultaneously facing inflation and other challenges.