Toy market news

UK: Manuscript Brands builds portfolio with new Lego stationery products

Manuscript Brands has been selected as the exclusive UK distributor of a new range of Lego stationery products

Lego 2.0 is the new generation of Lego stationery that features everything you would expect from the iconic brand including its hallmark brick-based technology. With Lego’s universal appeal, Lego 2.0 has been cleverly branded without a specific theme, expanding its popularity to a wide variety of age groups.

The extensive range of Lego 2.0 products includes notebooks, gel pens, coloured pencils and highlighters which easily stack and build offering creative and easy storage. The convertible ruler, mechanical pencil, hard pencil case and some gel pen sets are packaged with a traditional Lego minifigure and showcase the clipping technology that Lego has made famous worldwide.

A number of Lego accessories are also included as part of the range, which introduces iconic characters such as Ninjago and the Star Wars theme. The portfolio also comprises Lego Dots products and bag tags featuring a host of well-known designs including Hot Dog as well as the classic brick design that has been popular for generations.