Toy market news

UK: Moose Toys’ Kindi Kids get into the mealtime action

Bulldog Licensing continues to grow the consumer products program for Moose Toys‘ Kindi Kids with the entry into a new category: mealtime.

DNC inked a deal to produce a full range of products inspired by the bobblehead dolls and their accompanying YouTube series spanning lunch bags and coolers, drinkware, food storage boxes, and tableware for families in the UK market.

On a global level, Kindi Kids has scored big with preschoolers, racking up more than 97 million views on YouTube and consistently landing spots on hot toy lists.