Toy market news

VTech announces new Bluey toys in latest expansion of preschool line

VTech has announced new products as part of its licensing partnership with BBC Studios for Bluey. VTech will expand its preschool offerings with a debut collection that will include Bluey’s Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches.

The new Bluey products will be available at retail later this year in the U.S., Canada, UK, and Australia, followed by a future roll-out in France.