Toy market news

Winners of License This! 2021 announced

Licensing Expo Virtual has announced the winners of the License This! competition 2021

License This! in partnership with InventHelp and sponsored by WestEnd Software, is a global competition culminating at Licensing Expo Virtual, which drew to a close on August 26th. The competition provides select illustrators, designers, animators and product inventors with the unique opportunity to pitch their concepts in front of a panel of expert judges. The License This! competition comprises three categories: Character & Animation, Brand & Design, and Innovations & Product Innovation.

License This! Character & Animation winners:

Emily Blumenthal & Lindsay Kaye Lippman, The Charmsters, a diversity-based animation brand.

License This! Brand & Design winner:

Xavier Smith, Kujifunzakids, children’s animation brand.

License This! Innovations & Product Innovation winner:

Lawrence Canada, The Goodie Jar, a snack food brand.

This year’s License This! winners will receive a one-to-one consultation with members of the judging panel and competition sponsor WestEnd Software, a free-of-charge turnkey booth at Licensing Expo 2022, a one-year Licensing International membership, a one-year Products of Change membership and – exclusively to the winner of the ‘Inventions & Product Innovations’ categoryone-to-one consultation with InventHelp.