Toy market news

Xilam Animation secures master toy partnership with Simba Dickie Group for Oggy Oggy

Academy Award-nominated French animation studio Xilam Animation has signed Simba Dickie Group as the master global toy partner for its new preschool property, Oggy Oggy. Set to debut in A/W 2022, the range will target kids aged 3–6 years and span plush, figurines, playsets and accessories, vehicles, collectibles and sand buckets. The collection will initially be available in France, Italy, Germany and the UK, before being extended into Poland and Spain for spring 2023 and then into additional territories.

Created by Xilam Animation’s Jean Cayrol and Cédric Guarneri, Oggy Oggy (156 x 7’) is a CG preschool spin-off to Xilam’s Oggy and the Cockroaches franchise. The non-dialogue CG animation sees a young Oggy freed from the ceaseless tyranny of the cockroaches and living in a fantasy world inhabited by a vibrant community of cats. The first season debuted globally on Netflix in August 2021 and from September 2022, the series’ presence will extend with launches on an expanding line-up of broadcasters, which currently includes Super RTL (Germany), Discovery (Italy) and France Télévisions (France).

Building on the Simba Dickie Group toy range, Xilam is assembling a cross-category merchandise offering for Oggy Oggy with a focus on games, publishing, gifting and apparel among others.