Toy market news

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

The global ‘kidfluencers’ have so far racked up over 113b total views, with their amusing antics already translated into toys from Zuru and Playmates.

Vlad & Niki, an imaginative live-action YouTube pre-school series that showcases the everyday antics of young brothers Vlad and Niki, has surpassed more than 200m subscribers worldwide, with more than 71m on its English channel and over 253m monthly views in the United States. A global property, Vlad & Niki has been localised on 21 channels and translated into 18 languages, resulting in a total of more than 113b views.