Toy market news

Yume, ViacomCBS Ink deal for Baby Shark Infant Toys


YuMe is jumping into the water with Pinkfong Baby Shark.

The growing toymaker inked a deal with ViacomCBS Consumer Products and SmartStudy to create and market a new collection of infant products based on the viral sensation-turned preschool brand. YuMe’s Pinkfong Baby Shark line will include bath toys, playmats, stroller accessories, rattles, and gift sets.

YuMe’s Baby Shark line will hit retail across the U.S. this fall.

Nickelodeon will debut Baby Shark’s Big Show! this spring. The 26-episode, half-hour series will be preceded by Baby Shark Shorts, a collection of five mini-adventures that will debut this Friday.

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