Toy market news

ZAG Play Toy Division taps former ZURU executive James Nunziati to lead global sales efforts

ZAG is ramping up its efforts in the toy department

Following the recent news that the global animation studio has opened a new toy division, the company hired industry veteran James Nunziati to serve as its head of global sales.

Nunziati joins the company from ZURU where he spent the past seven years as vice president of sales and marketing for North America. In his new role, Nunziati will report to Helena Perheentupa, senior vice president, ZAG Play Toy Division.

The ZAG Play Toy Division is part of ZAG Play, the division of the company led by Julian Zag, executive vice president, global operations and head of consumer products.

Prior to joining ZURU, Nunziati held roles at Yvolution USA, Mattel, 20th Century Fox, DreamWorks, Starz Media, and more.

At launch, the ZAG Play Toy Division will focus on toys inspired by Miraculous - Tales of Ladybug and Cat Noir, Ghostforce, and the upcoming animated feature film, Melody.