Toy market news

Zuru introduces Vlad & Niki unboxing experience


The new Vlad & Niki Superhero Surprise unboxing experience from Zuru will hit UK retail in May, allowing kids to bring their own story to life.

One of the largest YouTube channels in the world, Vlad & Niki is ranked the No.1 Boys Show and No.2 Family Show, with over 56b views and more than 90m subscribers across 12 languages via its 15 channels.

The energetic videos focus on the boys’ daily life adventures, which are brought to life with special effects and animation, superhero narrative, toy testing, and catchy songs. Last year, the boys introduced Christian – their new baby brother, who is already delighting in his older brothers’ antics.

The adventures of the internet sensations will land in the toy aisle from May as Zuru launches a complete unboxing experience with Vlad & Niki Superhero Surprise.

Vlad & Niki’s Superhero Surprise will be available in Dino Attack and Robot Battle themes. An action-packed comic book adventure will set the stage for a playtime experience complete with corresponding superhero costumes, vehicles, figures and more, allowing kids to bring their own story to life.

The Superhero Surprise pack features over 20 surprises including a mask and cape, superhero figurines of the duo, Baby Christian figurine, a dinosaur or robot figurine, two die-cast cars, a slime egg, light up skateboard, wrist snap-band, stickers, tattoo and more.

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