Baby Shark, Fortnite, Roblox & Co. all have one thing in common – they wow their fans not only online, but also in real life! Rob Taylor-Hastings, actor, author and director, presents the Digital goes Physical toy trend at the Spielwarenmesse® 2020. Children not only want to see their digital idols on the screen, but also to interact with them in the physical world – whether in the form of soft toys, collectible figures or board games.
The Digital goes Physical trend presentation highlights the following topics:
- From digital platforms to physical toys
- How Fortnite, Pokemon & Co. inspire
Toy Trends 2020 - Digital goes Physical