A journey through unique retail concepts and digital applications: Caroline Zöller, founder of the Forteam communications agency and lecturer at the Retail Academy, provides an overview of digital trends in retailing in the Toy Business Forum at the Spielwarenmesse® 2020, from perfect product presentation to unique customer experiences. Retailers will learn from the webcast what they need to do to perfect their customers’ shopping experience and make use of the benefits of technology.
The #Trend presentation at the Toy Business Forum 2020 looks at:
- Emotional appeal as a success factor
- Perfect product presentation
- Customer benefits through special services, instore navigation and the like
- Interaction with customers
- Creating the perfect shopping experience
Toy Business Forum 2020 - Eine neue Erlebniswelt – visuelle Kommunikation im digitalen Zeitalter