The Spielwarenmesse highlighted the trends that are about to make the leap into the big time, having been tracked down across toy markets worldwide by the TrendCommittee. They are: Toys for Future, Digital goes Physical, and Be You!. The TrendGallery in Nuremberg showcased related products. Reyne Rice introduced the various toys in her engaging talk in the Toy Business Forum. The American trend scout works as an industry analyst and journalist and runs her own consulting firm. Find out which products and manufacturers have the potential to garner great attention among your customers this year.
Reyne Rice addressed the following topics in her trend talk at the Toy Business Forum 2020:
- Toys for Future are toys that convey environmental awareness in a playful and child-appropriate manner or are made from environmentally friendly materials.
- Digital goes Physical shows how the stars of the virtual world are capturing children’s attention as soft toys, action figures and board games.
- Be You! includes all toys that support, encourage and assist people in particular life situations.