In this presentation we will look into an international consumer study focused on sustainability and toys carried out in Germany, United Kingdom, France, Italy, Spain, United States and China, with a total sample of 2,800 electronic interviews. This study will provide insights to the toy industry about the different associations that consumers make with the sustainability concept, importance of sustainability when purchasing toys and other key aspects.
ABOUT THE SPEAKER
Pablo Busó is the children’s user research area manager at AIJU (Spain), with more than 15 years of experience in the field. He has managed international studies related with children behavior for the European Commission and the European Committee for Standardization. In addition, he is the co-author of publications related with children behavior and children’s lifestyles.