Google is the most popular online search engine. Retailers that appear at the very top of the search results create important touch points with potential customers. Visibility in Google search results is therefore important for small retailers as well as being present in other online channels, due to the intense competition – both with stationary and online retailers. Google My Business gives companies a way to position themselves prominently in Google’s search results as a local business.
ABOUT THE SPEAKER:
From July 2019 to February 2022, Svenya Scholl was a project officer at the SME 4.0 Competence Center Retail at IFH COLOGNE, which is funded by the German Federal Ministry of Economics and Technology. At the Competence Center, she worked on topics related to the online visibility of retail companies. In particular, small and medium-sized enterprises are in the focus with questions around social media and SEO aspects. Since April 2022 she is Junior Account Manager at the online marketing company socialPALS. She studied social sciences at the Philipps University of Marburg and market and media research at the TH Cologne.