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Branded content is non-intrusive advertising content that provides value and entertainment while generating an emotional link between brands and consumers.
Germany is a developing country when it comes to barrier-free access. Rita Ebel is therefore building access ramps for wheelchair users out of colorful Lego bricks.
Wooden toys are very much in vogue, and with a new website, the specialist group for wooden toys is further promoting awareness of the toys and their manufacturers.
Hans-Joachim Simon is a pioneer in the “Don’t replace it – repair it!” movement with his business model “Fix it, dad! Toy repairs”.
Anything that becomes popular among children affects the toy industry. The popularity of TikTok or YouTube ignites the development of new toys.
Online and social media marketing campaigns for brands extend visibility and reinforce brand loyalty. How to reach consumers via online social media platforms.