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In his presentation in the Toy Business Forum at the Spielwarenmesse 2023, Patrick Klingberg will demonstrate how companies can make the most of live formats on Twitch.
How to use the Celtic night of unrest for very successful marketing: The famila store in Kaltenkirchen is pushing forward into new Halloween dimensions.
Content marketing gives companies a way to reach and inform their target group. Tips and tricks on efficient and successful use of this marketing method.
Shockvertising is based on promoting brands and products in a controversial way to make campaigns go viral.
Content marketing gives companies the opportunity to inform their own target group. Is the marketing method also relevant in the toy industry?
Branded content is non-intrusive advertising content that provides value and entertainment while generating an emotional link between brands and consumers.