Spirit of Play - Around the toy industry

Branded content is non-intrusive advertising content that provides value and entertainment while generating an emotional link between brands and consumers.

Anything that becomes popular among children affects the toy industry. The popularity of TikTok or YouTube ignites the development of new toys.

Online and social media marketing campaigns for brands extend visibility and reinforce brand loyalty. How to reach consumers via online social media platforms.

Toy ads from the past help to understand changes in values and attitudes of families, whereas the analysis of current ads provides clues for emerging trends.

Ambient media is not primarily about achieving reach. Rather, the focus is on generating first-rate contacts, without expensive wastage.

New technological features in digital Christmas catalogues offered families an engaging experience while deciding which toys to ask for from Santa.