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Greentoys is a company, that produces sustainable plastic toys. In this interview, we talked with Charlie Friend, the CEO of Greentoys.
Shockvertising is based on promoting brands and products in a controversial way to make campaigns go viral.
Content marketing gives companies the opportunity to inform their own target group. Is the marketing method also relevant in the toy industry?
Branded content is non-intrusive advertising content that provides value and entertainment while generating an emotional link between brands and consumers.
Agreement on reducing CO2 emissions was reached in 2015. Decarbonisation will be expensive, especially for those in trade and industry who don’t start taking action now.
During the Berlin Energy Days 2022, the specialist conference #SpielKlima discussed the role of analogue and digital games in climate communication.