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Quirky word and image combinations, called memes, are an Internet phenomenon. When companies get the humour right, their advertising messages can go viral online.
Retailers implement customer bonding strategies with focus on families by turning the Point of Sale into a Point of Entertainment.
Baby brands adopt new customer bonding measures by supporting parents with parenting blogs or workshops on raising children, health and nutrition.
Schools are closed, leisure activities are restricted to a minimum and the working population is called upon to stay at home – the world is a crazy place right now.
Screen time addiction among children is now an ever-present fact for both parents and toy companies.