Spirit of Play - Around the toy industry

New technological features in digital Christmas catalogues offered families an engaging experience while deciding which toys to ask for from Santa.

An extraordinary year is now behind us, in which Corona has disrupted our daily lives. But how do these special conditions affect the toy industry?

Toy manufacturers make toys more appealing to parents when highlighting the educational potential of play concepts to engage children in learning.

Sustainable toys are on the rise. More and more manufacturers incorporate bio plastics into their play products or promote the idea of a circular Economy.

There are five key steps in making a successful start-up toy company. Steve Reece provides a checklist for those planning to start a toy company.