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The COVID-19 pandemic has been having quite different effects on the toy market around the world.
Play is a basic human phenomenon. And it's more than just that.
Consumers are appreciating toys and games with added value.
During the lockdown in March 2020, most schools in Western Europe were closed.
The Barbie doll, a cultural asset and a cult figure.
This malicious virus has brought about such huge disruption to society, the economy, retail and life in general for humankind on a global scale.