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Branded content is non-intrusive advertising content that provides value and entertainment while generating an emotional link between brands and consumers.
Anything that becomes popular among children affects the toy industry. The popularity of TikTok or YouTube ignites the development of new toys.
Children don't stop playing when they get older, they just start to prefer new technologies over toys. A call to the toy industry: combine new technologies with toys.
Online and social media marketing campaigns for brands extend visibility and reinforce brand loyalty. How to reach consumers via online social media platforms.
Toy ads from the past help to understand changes in values and attitudes of families, whereas the analysis of current ads provides clues for emerging trends.
China has recently been the main hub for toy manufacturing in the world. With wages rising and production difficult to automate, the toy industry is likely to move on.