Press releases

Current news on the Spielwarenmesse

Our press releases keep media representatives from all over the world abreast of the latest news all year round. Read the most recent news items about the Spielwarenmesse here.

You will find free images for your reporting in our Media Center.

Info Don’t miss a single press release

Would you as a journalist like to receive our press releases on the Spielwarenmesse automatically by email? Simply register today and we will add you to our press mailing list!

Please note that being accepted in the press mailing list does not automatically entitle you to accreditation for the Spielwarenmesse.

31 May 2022
Set out to conquer international markets at the Spielwarenmesse

By tradition, the international toy industry comes together at the start of the year for the Spielwarenmesse in Nuremberg. After a two-year break imposed by the pandemic, the world’s leading toy fair will be opening its doors again at the Nuremberg Exhibition Centre from 1 to 5 February 2023. For the industry as well as the organisers, more attention than ever will be paid to the physical fair with its live events. The associated new online platform, Spielwarenmesse Digital, will continue to provide useful additional services. For companies participating for the first time, interesting and relevant packages are available.

Also available in: German

9 February 2022
A win for the premiere of Spielwarenmesse Digital: An impressive multifunctional platform for the leading industry event

The event week on Spielwarenmesse Digital proved highly popular within the industry. Spanning the original dates for the fair from 2 to 6 February, the platform provided a great opportunity for exhibitors and trade visitors to discover the latest trends, refresh their expertise in toys and exchange opinions and information. Over the five days, organiser Spielwarenmesse eG recorded 10,813 visitors from 82 different countries. The highly varied programme of presentations was a success, and was accessed 22,000 times.

Also available in: German / Greek

2 February 2022
At the launch of Spielwarenmesse Digital: Announcement of ToyAward winners

As an important quality seal, the ToyAward from Spielwarenmesse enjoys a special prominence in the international toy industry. At the opening of Spielwarenmesse Digital, this year’s prize winners were announced. In the PreSchool category, the winner was the ‘Emergency Doctor’s Backpack’ from Legler. Hutter Trade GmbH & Co. KG & DUJARDIN took the award in the SchoolKids category with ‘Fabulus Elexus’. Meanwhile, ‘echoes – the Audio Mystery Game’ from Ravensburger was the winner for Teenager & Adults, and OPPI claimed first place in the Startup category with ‘Piks’. ‘Animal Friends’ from Fischertechnik took first prize in the new Sustainability category.

Also available in: Chinese / French / German / GreekItalian / Japanese / Polish / Russian / Spanish

1 February 2022
International consumer study for Spielwarenmesse: Sustainability important in toys

The issue of sustainability is playing an increasingly important part in purchase decisions. The international ‘Sustainability & Toys’ consumer study highlights how this development is manifested in the field of toys. On behalf of the Spielwarenmesse, the Spanish AIJU Technological Institute for Children’s Products and Leisure surveyed some 2,800 households with children aged 0-11 years. The survey reveals that 60% of respondents consider toys, alongside clothing and food, to be among the most important categories in relation to sustainability.

Also available in: German