Why licenses are important for the toy industry
- With an expected growth of 14% until 2020, licensed toys are developing much more dynamically than traditional non-licensed toys.
- Licensing is one of the most successful marketing measures, as it can significantly increase the awareness of a product.
- Licensed products are a natural part of the assortment that the customer expects in the shops.
2021 Licensing International Excellence Awards Winners
Here are the toy related winners of the 2021 Licensing International Excellence Awards!
The awards honor innovation and creativity in the way brands use licensing to further their goals; how licensees develop and bring to market products using those licenses, and how retailers creatively spotlight licenses on their shelves.
Our information platform focused on the popular topic of Licensing is held during the fair from Wednesday through Friday, 10:30 – 11:30 am in the Toy Business Forum, Hall 3A. In cooperation with Licensing International and Global Licensing Advisors, worldwide industry experts present here the latest market information and worldwide trends.
Retailers and manufacturers need to understand how the proliferation of streaming services is affecting where, when and how consumers are viewing new content, and how that fits into how they evaluate the popularity of movies and TV shows.
With more sophisticated stories and burgeoning technology, video games have become central to the entertainment and licensing businesses. What are some of the best examples, and where is this category headed?
Licensed properties mean nothing if they don’t have followers. Social media offers retailers and marketers a way to find and engage with communities of fans that can make or break a product line or a licensing program. Learn about ways that successful marketers identify and appeal to their audiences.
A pair of licensing industry veterans discuss the business, social, entertainment and other forces that are shaping the licensing business – and why they matter.
Watch the LicenseTalks videos from the fair 2020
- Annemarie ThennProject Manager
- Tel: +49 911 99813 - 47
- Schylon HofmannSenior Cooperation Marketing Manager
- Tel: +49 911 99813 29