Minions und weitere Lizenzen auf der Spielwarenmesse

Why licenses are important for the toy industry

  • With an expected growth of 14% until 2020, licensed toys are developing much more dynamically than traditional non-licensed toys.
  • Licensing is one of the most successful marketing measures, as it can significantly increase the awareness of a product.
  • Licensed products are a natural part of the assortment that the customer expects in the shops.
Licenses at the Spielwarenmesse®

2021 Licensing International Excellence Awards Winners

Here are the toy related winners of the 2021 Licensing International Excellence Awards!
The awards honor innovation and creativity in the way brands use licensing to further their goals; how licensees develop and bring to market products using those licenses, and how retailers creatively spotlight licenses on their shelves.

See the full list of award winners in all  categories at


LicenseTalks 2022

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Our information platform focused on the popular topic of Licensing is held during the fair from Wednesday through Friday, 10:30 – 11:30 am in the Toy Business Forum, Hall 3A. In cooperation with Licensing International and Global Licensing Advisors, worldwide industry experts present here the latest market information and worldwide trends.


Watch the LicenseTalks videos from the fair 2020

LicenseTalks 2020

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