This is the Spielwarenmesse

Introducing the world’s leading toy fair

Is visiting the fair already a foregone conclusion for you? Or would you prefer to weigh up its benefits first?

The Spielwarenmesse ensures your business and product range always take centre stage. Discover what you can gain from attending the world’s leading trade fair for the toy industry.

I can forge contacts

 

Nowhere else in the world do so many people with a passion for the toy industry come together in one place. After all, you really cannot beat face-to-face contact with suppliers, manufacturers, distributors, service providers and industry experts.

I can enhance my product range

 

Discover a diversity of products that complement your strategy and product range. The halls at the Spielwarenmesse are divided into 12 product groups, giving you an excellent overview of the market.

Discover the product groups

I can discover new ideas

The Spielwarenmesse is the global marketplace for innovations and exciting product worlds. You will gain a truly global industry overview with all kinds of firms from market leaders to start-ups. Besides established companies, the fair also welcomes an array of new exhibitors every year.

In addition, the ToyAward is presented to the best innovations in five categories.

I can fill up on valuable knowledge

Talks held by experts during the Spielwarenmesse bring you up to speed on relevant topics such as product range planning, licensing, sales, innovation management and much more.
The Spirit of Play magazine keeps you in the know all year round whilst our monthly Spielwarenmesse Newsletter helps you stay abreast of the latest developments in the toy industry.

I can be inspired


Special Areas and Activity Zones are extraordinary spaces for extraordinary interests. Find out about the latest trends and presentation ideas for selected product worlds. Discover products that generate sales in our inspiring special areas.